Grow Ōtautahi is a contemporary Garden Festival in Christchurch. We’ve been involved with Grow since day dot as a foundation sponsor and partner.
We loved Grow’s mission to create a different kind of garden festival that is inclusive, sustainable and, most importantly, inspires people to get into the garden.
The brand needed to be contemporary and breathe fresh air to the idea of our backyards and what is possible to do with them.
Showing living plants and vegetables was a natural choice but needed to be unexpected. We chose to create the word GROW using a selection of cuttings hand-picked from our own backyards to give a strong connection to Otautahi and a real sense of authenticity.
The final effect is an invitation for all of us to make more of our gardens as creative spaces as well as a source of sustenance.