Common Good Coffee

Common Good are genuinely good. As a social enterprise, all profits go back to community projects in Kolkata, India, while the beans are certified fair trade and organic.

Problem was, with a tired name (Jailbreaker) and limited brand, their story wasn’t being told and the coffee wasn’t exactly flying out the door.

To help, we came up with a new name, a tongue-in-cheek tag line, and a catchy visual brand that wears the story on its sleeve. We also created an interactive e-commerce website for online sales and subscriptions.

Since launching the new branding and website, Common Good have seen real growth, with increased B2B and B2C sales, expansion into the North Island and numerous new opportunities.